Baseball, the American Dream essayEssay Writing Service

Baseball, the American Dream essayEssay Writing Service Baseball, the American Dream essay Baseball, the American Dream essayStarting from ancient times people liked sports, along with historical development of human population, various types of sports appeared and the existing were transformed. Nowadays there are numerous types of sports and it is really easy to choose the one, appropriate exactly for concrete individual, taking into consideration his type of character, age, physical form, state of health and so on. For millions of teenagers as well as adult people baseball remains the only beloved sport in their lives. Further we will study the general information about this type of play, some facts from its historical background, cultural and social meaning, it is considered to have for America.Baseball – this is a bat-and-ball game, which is played between two teams, each of them consisting of nine players. â€Å"The offense attempts to score runs by hitting a ball thrown by the pitcher with a bat and moving counter-clockwise around a series of four bases: firs t, second, third, and home plate. A run is scored when a player advances around the bases and returns to home plate† (Block 15). Nowadays baseball is considered to be the integral part of America’s national leisure time. This game is rather old, it appeared around the early 1800s in America. Interesting is the fact, that at that time there were no unified rules, they could have some differences, depending on the concrete locality. Another specific detail was the absence of the commonly accepted type of bats for plating, so people used the variants, which were comfortable for them, sticks of bats. The name of Alexander Joy Cartwright is historically associated with the appearance of the first baseball field in 1845. In the same year, he issued a unified list of rules for baseball, which were further used in all regions. During those years, the players used variety of bats – they were of different size and length, some were heavy, others were lighter and so on. Soo n most players came to the conclusion that bats should be with rounded barrels for easier use. â€Å"The bats could be no larger than 2.5 inches in diameter but they could be any length the players wanted. Ten years later in 1869, another rule was added stating the bats could be no longer than 42 inches in length† (Block 22). This length is still actual till nowadays. By the 1890s the concrete rules were issues, which regulated not only the play itself, but also the bats used. Nowadays, there are special uniforms, bats and other equipment for baseball available, as this type of sports really won the hearts of numerous people all over the world and of all ages.Most researches, taking into consideration the fact how wide spread is baseball and how much loved it is by its fans and players for many decades already, started to investigate the problem of cultural connection between baseball and American life. Often baseball game is closely related to the famous notion of American D ream. Some scientist talk about â€Å"the increasing corporatization, changing material conditions, and technological improvements that have created the same disparities of wealth in the sport as in the society† (Block 48). Others find the reflection of social implications of women in baseball in the culture of the country. According to Elias, one of the scientists, who studied the relations between the vision of American Dream and playing baseball, â€Å"hard work is no guarantee of financial reward, gender and racial equality remain fictions, and injustice, political repression, and limited economic choices are reality for many Americans. Baseball represents the American Dream and reflects both the successes and failures of the American way (Riess 13). Finally the researcher concludes, that baseball has all the chances to contribute seriously to the formation of the egalitarian society and make the notion of American Dream more real.Viewing baseball from the social and cul tural points of views helps partially to understand, why so many people adore this game, are fascinated by watching it and playing it. Baseball is considered to be a great combination of team- sports, at the same time integrating some features of non-teams sport activities. Thus it is often compared to tennis in this relation. Tennis players are taking part in duels, standing one opposite of the other, baseball could be considered a duel only for some period of the game, still being not less intense and attention attracting than that of tennis.Some people tend to criticize baseball for the lack of action, but in fact this is a huge mistake. They think that the action itself is when the ball is put into the play by the batter, others think, that action in baseball starts only as soon as one of the players gets a hit. Such conclusions could be made only by those, who are not really interested and involved into the game itself and are not able to realize that the real action in this ga me is the pitch. As soon as you view and follow each pitch, you will not be able to complain that there is not action in this game or the actions are too slow. In this relations baseball is even quicker than a football. The problem of those, who don’t like the game is that they simply don’t know it sufficiently enough to be able to get pleasure from at least watching it, moreover even playing it. Not all views of baseball are able to single out the differences between a curve ball and a fastball for example. And in reality each pitch – this is a strategy, and baseball is really a metal game along with physical abilities.There are a lot of professional and amazing baseball players nowadays, but my favorite is still Bryce Harper, professional baseball outfielder for Washington Nationals. He earned the Golden Spikes Award in 2010 and later on became the youngest player ever selected to All –Star-Game. Baseball analytics considered him to be the number two co rner outfielder in the MLB.Overall, baseball is a great game a great sport activity, it has a long history, to could be without any doubts called one of the most â€Å"American† sports, as it is closely related to the history of our country, to its social development; baseball seems to have wide future perspectives and is absolutely not likely to lose its popularity and be forgotten. The beauty of baseball can not be understood by all usual watchers, there is a need to sink deeper into the rules, into the strategy of the game, into the game itself. The long baseball season is able to bring a lot of tension, a lot of fun, a lot of new discoveries, related to this game.

Arts in Schools Essay

Arts in Schools Essay Arts in Schools Essay A child’s education cannot rely on reading and math alone. A wide range of educational opportunities need to be made available to a child to allow them to explore their talents and interests, whether it be through arts programs, athletics programs, or other activities outside of subjects on standardized tests. Not every student wants to be an engineer or scientist and those children should not be denied opportunities in their education. Creativity in the classroom plays a big role in how children involve themselves in their studies, social lives, and home lives. It is an important part of education and should be valued more. Many people believe that the arts are a waste of time and aren’t going to land you a stable job in the future. What they don’t realize is that having knowledge in different arts, benefits students in different parts of their lives. Including in the classroom where they learn math and science. Not only does having knowledge in the arts stimula te and develop the imagination and critical thinking, but it also refines cognitive and creative skills. Whilst other students might solve a problem based solely on logic, students with a knowledge in the arts can look at that same problem both logistically, and creatively providing them with more insight on the problem. Arts knowledge also has a tremendous impact on the developmental growth of every child, and has proven to help level the learning field across socio-economic boundaries. It strengthens problem-solving and critical-thinking skills, adds to overall academic achievement and school success. When a student is involved in artistic thinking, it truly teaches them life skills, such as developing an informed perception, articulating a vision, learning to solve problems, and make decisions. Not only this, but it also aids in building self-confidence and self-discipline, developing the ability to imagine what might be, and accepting responsibility to complete tasks from start to finish. Being in any type of arts program, whether it’s acting, or dancing, film, or general art, self-confidence and self-discipline are strongly provided. With open arms, art programs accept any student that might be having a hard time in school, or at home, and gives them something to be proud of. Whether it be a painting they painted or performing in the school play, being in an art program lets you use your passion and soul to make or do something that you are proud of. By painting, training, or practicing hard, the student achieves their goal using self-discipline for in the arts, you can only be as good as you yourself try. Art programs throughout the world give any students the right to speak what is on their minds and in their hearts and to not be judged, but praised for it. Creativity, soul, heart, passion, hard-work are just some examples of what the arts can give back to you. Having art programs in schools is essential. A very intelligent man named Ken Robinso n made a delightful speech regarding art programs in schools on the website TED.com. Besides being British and hilarious, he makes substantial points and tells such wonderful funny stories! An influential quote from his speech is "If you're not prepared to be wrong, you're not going to come up with anything original." This is quite a true statement. He isn't saying that being creative necessarily means that you are wrong. He is just saying that when being creative, you're willing to take the chance and not care about the results, your answer will be genuine and unique. One extraordinary point he makes in the speech is that as we grow older we are being "educated out of our creativity†. As we go through school we quickly learn that mistakes are terrible, and strive for perfection. Memorizing facts, knowing systems and orders, but what happened to the creativity we had as kids? One last point that he makes, might not be completely true, but is funny and did make some sense. â₠¬Å"Public education is made for making

Doves Campaign for Real Beauty Essay Example | Topics and Well Written Essays - 2750 words

Doves Campaign for Real Beauty - Essay Example In doing so, women are unaware that what this conformity to such a cruel standard is crushing their ego, shifting their focus on more important matters such as relationships, spiritual well-being and others to the more trivial things such as physical appearance. Dove is aware of the negative effects of today's concept of beauty to women of all ages. As a company with such an esteemed reputation as a global brand and a conscientious seller of beauty products, Dove wanted to look into these issues that women are dealing with. Together with a team of experts in their respective fields, Dove developed "The Real Truth About Beauty: A Global Report". This aimed to look deeper into the connection between women and their idea of being beautiful. Furthermore, this study intended to find out how women feel about themselves. This includes how women define their own concept of beauty, their degree of contentment in relation to their appearance and the impact of their views on their sense of happiness. (Campaign for Real Beauty). In every era, the concept of beauty changes; likewise, for every culture, there are also different standards to define beauty. Women, depending on their age, racial background have their own concepts and standards of attractiveness. Fashion spreads and television ads more often than not feature reed-thin models with flawless skin and picture-perfect features. This concept of beauty has led to most of the young women, most even in their teens to worry that they are not tall, blonde, pretty, or thin enough to measure up to this hyped up idea of loveliness. A majority of women nowadays feel that they don't hit the mark as far as physical beauty is concerned. Many young women and girls have developed issues with their body, certain facial features, skin tone, and this has paved the way for them to seek acceptance through other avenues. As a consequence, many have been lost to eating disorders, abusive relationships, substance abuse and other physical and psychological disorders. This is too hefty a price to pay for a girl who just wants nothing more than the world to accept her just the way she is. Review of Literature Dove believes that "every girl deserves to feel beautiful just the way she is". With Dove's supremacy in the business of beauty, it is a big deal that Dove has come with the "Campaign for Real Beauty" advertising campaign series. This is a revolutionary take on traditional advertising efforts as it borders towards social responsibility. Speaking of social responsibility, Dove is aware of the consequences of the impact that a company's advertising campaign may have on the people that it will reach. Dove is also conscious that with the way the world of advertising portrays beauty nowadays, peoples' views of beauty have become misrepresented to such a great extent. The launch of "Campaign for Real Beauty" is Dove's way of serving the public by attempting to correct

Violence in Education Research Paper Example | Topics and Well Written Essays - 1750 words

Violence in Education - Research Paper Example This essay highlights that  education is a very critical sector in the economy of any nation as it contributes too much in terms of expertise and professional knowledge which can be utilized in various fields for achievement of success and progress. It is also through education that many problems faced by the contemporary society are eradicated for instance poverty and ignorance. Despite its importance, education is faced with numerous challenges that hinder its success in one way or the other for example lack of adequate resources and facilities, poor management and violence among others.  According to the report findings  education is a very instrumental aspect to every individual, the society, a nation and the world at large. Every person should be entitled to education to the highest possible level with favorable conditions that allows for excellence. This is so because education is a significant building block in regard to the growth and development of human beings   as it acts as a driving force towards improved living standards and also development through aspects like reduction of poverty, promotion of peace and stability,   improvement of health, promotion of gender equality among other aspects. All this is made possible because people get enlightened when they go through various education systems which instill a lot of knowledge in a wide range of life issues hence helping them in general decision making and problem solving. Education sector is faced with a lot of challenges violence being one of them.

Objectives Project Essay Example for Free

Objectives Project Essay Project termination can happen for many reason some out of control of the project managers. If the project is successful or not successful you have to ensure that many task are complete to terminate the project. Our project is going to be successful and when the project is complete will be sure that all final task will be closed out properly. There will be a proper termination of the project making sure that it ends effectively and efficient. At the ends of the project the following task must be completed the project will be complete, it will be delivered and accepted by the client, a finalized report will be prepared, all bills will have been paid and invoiced to the client, all resources will be returned to the proper places, all documentation for the project will be stored in the proper manner, and the project books will be properly closed. The methods that we are going to use to ensure that the project met its objectives is by using retrospectives. While conducting the retrospectives we will evaluate many sections from the project context and descriptions, the project timelines, and evaluations of what is going right and what went wrong throughout the project and how to prevent those issues in the future. By evaluation where the project had issues and coming up with a solution will better provide us an example of thing to avoid in the future. There are six main criteria that will be reviewed to the fullest to determine the success rate of the project. The first criteria is the schedule, was the project completed in the proper time frame if it was not what was the issues that caused the project to take longer to complete to be successful. The second criteria is going to be cost. Was the project completed under budget, on budget, or over budget and if over budget what was the cause of being over budget. The third criteria would be product, was the product satisfactory and meet the need of the client. The fourth criteria is use, was the project implemented and used for its original purpose and was it function able. Fifth criteria being value, was the project and overall success. The last criteria is going to be learn, what was learned throughout the project, should have there been changes that could have been made to make the project more successful. Reviewing all six of these criteria will ensure that our project was successful on our part and that our client is also satisfied.

Nazi Labour Camps and Capitalism Essay -- Comparative, Borowski

Throughout the communist era in Central and Eastern Europe, but especially in the first half of that era, capitalism was seen as immoral and inhumane. Capitalism, as discussed by Karl Marx in The Communist Manifesto, was the cause of many social ills in society and needed to be overthrown (Marx 221-222). In â€Å"This Way for the Gas, Ladies and Gentlemen,† Tadeusz Borowski uses imagery and characters to compare and contrast the Nazi labor camp to capitalism. Although the ideology of capitalism is not as cruel as the Nazi labor camps, when put in practice it does have some similarities to these camps. Of course, Borowski wrote this story while he was a member of the communist party, which suggests that his opinion of capitalism may be skewed. Nevertheless, in the discussion that follows, I will argue that Borowski’s use of imagery in â€Å"This Way for the Gas, Ladies and Gentlemen† was intended to portray the structure, motivations, and social interactions within the camp as similar to those of capitalist society. In order to compare the Nazi labor camps to capitalism, Borowski begins to discuss the structure of the camp. Borowski stresses that the Nazi’s have the camp well organized and designed for efficiency. â€Å"The crews are being divided into those who will open and unload†¦and those who will be posted by the wooden steps. They receive instructions on how to proceed most efficiently† (Borowski 15). However, not only are the camp laborers divided into different positions among themselves, but the type of jobs performed by the Schutzstaffel (S.S. officers) and camp laborers are different. This is a portrayal of capitalist society because it was Henry Ford who developed the assembly line in 1913, which began the practice of the ... ...after the war. This is mainly because he was pro-communist when he wrote this story. Due to this fact, it is unlikely that Borowski would compare communism to the labor camp, but highly likely that he would believe that capitalism and the labor camps are similar. However, Borowski portrays the similarities between the labor camps and capitalist society in a negative light, which is most likely done because he may have wanted to promote communist ideas. Borowski compares capitalist society to labor camps through the interactions and imagery presented in the story. Much of the interactions that take place and the imagery described relates to the way society is organized, which is one of the main complaints in The Communist Manifesto. Although there is no proof that Borowski read The Communist Manifesto, much of the story is relatable to what is presented in it. Nazi Labour Camps and Capitalism Essay -- Comparative, Borowski Throughout the communist era in Central and Eastern Europe, but especially in the first half of that era, capitalism was seen as immoral and inhumane. Capitalism, as discussed by Karl Marx in The Communist Manifesto, was the cause of many social ills in society and needed to be overthrown (Marx 221-222). In â€Å"This Way for the Gas, Ladies and Gentlemen,† Tadeusz Borowski uses imagery and characters to compare and contrast the Nazi labor camp to capitalism. Although the ideology of capitalism is not as cruel as the Nazi labor camps, when put in practice it does have some similarities to these camps. Of course, Borowski wrote this story while he was a member of the communist party, which suggests that his opinion of capitalism may be skewed. Nevertheless, in the discussion that follows, I will argue that Borowski’s use of imagery in â€Å"This Way for the Gas, Ladies and Gentlemen† was intended to portray the structure, motivations, and social interactions within the camp as similar to those of capitalist society. In order to compare the Nazi labor camps to capitalism, Borowski begins to discuss the structure of the camp. Borowski stresses that the Nazi’s have the camp well organized and designed for efficiency. â€Å"The crews are being divided into those who will open and unload†¦and those who will be posted by the wooden steps. They receive instructions on how to proceed most efficiently† (Borowski 15). However, not only are the camp laborers divided into different positions among themselves, but the type of jobs performed by the Schutzstaffel (S.S. officers) and camp laborers are different. This is a portrayal of capitalist society because it was Henry Ford who developed the assembly line in 1913, which began the practice of the ... ...after the war. This is mainly because he was pro-communist when he wrote this story. Due to this fact, it is unlikely that Borowski would compare communism to the labor camp, but highly likely that he would believe that capitalism and the labor camps are similar. However, Borowski portrays the similarities between the labor camps and capitalist society in a negative light, which is most likely done because he may have wanted to promote communist ideas. Borowski compares capitalist society to labor camps through the interactions and imagery presented in the story. Much of the interactions that take place and the imagery described relates to the way society is organized, which is one of the main complaints in The Communist Manifesto. Although there is no proof that Borowski read The Communist Manifesto, much of the story is relatable to what is presented in it.

ASOS Case Study Essay

ADVERTISING & DIGITAL MARKETING 1. Describe how ASOS applies the marketing mix online? With the help of a marketing mix, the company can meet its marketing objectives. There are seven points which are popularly known as the 7P’s, they are product, place, price, promotion, people, process and physical evidence. Product- ASOS uses an online platform to sell fashion. ASOS has a wide range of clothing from shoes, coats, accessories, swimwear, nightwear and many more. Under ASOS wide range of famous brands are available like Nike, Adidas, Calvin Klein etc. except this ASOS sells brands at competitive rates with other online sites. It has about 50,000 products available and is widening its range everyday Price ASOS believes in reasonable pricing strategy, but many of their products are expensive especially the high end brands. Most of the products sold are those worn by celebrities that are sold at cheaper rates than other brands. The best thing about ASOS is that they have sales now and then, and most of the products go on 50% sale. ASOS doesn’t have free delivery service which could be one negative impact. Place ASOS only uses an online platform to sell their products, and operates totally via the internet. So customers don’t have to visit any stores, they just need to log in to the website- select the products- add them to basket- and pay. ASOS has a warehouse where they keep the stock and when ordered by customers, it delivers from there. They have a huge warehouse of 32,500 square meters. They have a head office which is located at: Greater London House Hampstead Road London NW1 7FB UK Promotion ASOS promotes itself by giving out discount codes. They are always active in emailing their registered customers about the updates fashion. Once the customer has purchased a product, they will start receiving the newsletter and booklets about the website. As they are on internet they promote it by posting videos of catwalks, fashion shows and more. They even promote themselves on social networking sites as Facebook, Twitter and Instagram. People People are the employees that work for the business, without them it’s impossible to handle such a huge business. These employees are highly trained and professional in their work. In ASOS the customer service is bit different than what is provided in the retail stores. These people are highly skilled in the IT sector, so they are updated with the trends. Some of the BOD who are in charge of ASOS are Chairman-Lord Waheed Alli, Chief Executive- Nick Robertson, and Non- Executive Director- Karen Jones. Process Shopping experiences at ASOS are totally different from any other high street store. Customers are not able to try the product but they can only see it through images. The product they want to buy, will then be passed on into the basket and then it can be purchased through PayPal, credit card. The delivery will be expected in 4-5 working days. Physical Evidence As mentioned before ASOS operates totally from an online platform, so it does not have any physical evidence. The physical evidence is the receipt or the printouts of the products they have purchased. The official website of ASOS is http://www.asos.com/. At ASOS they regularly update their website with new products and promotions. 2. Summaries the integrated communications strategy used by ASOS? ASOS is now number two retailer in UK. They are among the hugest retail online fashion store. Their recent activity was to open an e-tailing shop inside Facebook, and it was launched on 27th January 2011. ASOS is always working hard to change the market trend. Customers can now track their deliveries. Customers  can shortlist their products, choose color. ASOS also included catwalk features for women wear. So repeatedly ASOS is trying its best to communicate with their customers on an integrated level ASOS used various communications methods. a. They have increased the pages of their magazine to 116. The first three issues of magazine generated more than 1.5 million pounds in sales and 9% was the average response rate. After that magazine on menswear was also launches in May 2008, which talked about style, trends, entertainment and good fashion sense. b. ASOS always is in contact with their 1.8 million customers. The newsletter helped in sales by 137% in 2001 c. In 2006, there was almost 2236 fashion editorial content about asos.com and its products , which also helped the sales go up by 59% d. ASOS acts as a best friend would to its customers. This means customers spread the word to other people. Most of its customers feel that they have a personal relationship with ASOS. This type of word of mouth has helped the sales go up and helped building loyalty. It was seen that 15% of customers visited the site on recommendation of friends. e. In the last survey by asos.com 73% of customers stated that they spread the word to th eir friends. ASOS has a team of 30 customer service advisors. This team responds to emails, newsletters and updates the social networking site and regularly communicates with its customers. To connect with customers ASOS is always active on Facebook, Twitter, Instagram, Google+ and they even have their own magazine app for iPhones. To get more engaged, they launched the F-store in 2011. Now they have more than 1.7 million likes on Facebook, more than 325k followers on twitter and more than 440k followers on Google+. 3. What risks do you think managing as ASOS expands overseas? ASOS has to continuously change its market segment in such a changeable industry. People nowadays are unpredictable and their fashion sense changes regularly. Building brand loyalty in such changeable markets is very difficult, and building loyalty is the key to success for ASOS. The main question here is how ASOS will create a stronger connection with its customers in a difficult issues? Since ASOS doesn’t have any physical evidence, for e.g. A Store, a shopping bag etc. There are a number of risks that come hand in hand with  the benefits of expansion: 1. Personalized content will increase to keep in mind the different locations, their cultures, climates and buying habits 2. Things as trial and returns are also more complicated when businesses expand worldwide 3. Communicating with a personal effect to make each customer feel unique and appreciated takes a lot of effort and when a platform becomes worldwide there is a huge mix of customers that could become loyal, to deal with each one on its own level is also a challenge 4. Delivery channels also have to broaden, new ones also need to be created, new management for each part needs to be recruited etc. 5. Quality control needs to be maintained when a company goes into mass production If we talk about popularity ASOS is less well known outside Europe. GAP and ZARA are the main competitors of ASOS as they also have online shopping platform, and they are well recognized all over the world in compare to ASOS. So for ASOS to be popular all around the world, it has to target new segments and build the loyalty around the world. ASOS is starting to gain popularity in Australia and USA as they opened their new offices there. With further expansion of ASOS, they should start to consider making more warehouses around the world. Most of their stuff is made in China, Eastern Europe or many other low cost countries, and are then shipped to the UK. They could be more active on social networking sites, post videos on You-Tube in different languages, so people can get engaged to them. Social networking can be a problem at the start. Except this, CRM can be a major problem as well. ASOS can enhance Customer Relationship Management (CRM) system for some promotional engines like interest graph. Customerâ€℠¢s interest can be measured through Business Intelligence Data collected online. As mentioned before the main problem would be to create loyalty to the customers, so another way to enhance CRM is to give the customers loyalty program. As ASOS target markets are same in UK and some other countries, if ASOS has to go worldwide, it has to change their target audience from youth to everyone, to attract all demographic segments. ASOS would face many competitors around the globe, there would be many fashion websites similar to ASOS. 4. Identify the key elements of ASOS’s strategic marketing plan? Situational Analysis- ASOS targets customers who are young and know the sense of fashion, the latest trend. And except this they enjoy shopping online more than going to the actual shop, standing in the queue. To shop online ASOS is providing user friendly interface on their mobile devices also. SWOT Analysis- Strength: ASOS has variety of products from shoe wear to accessories. People don’t need to go out and shop and waste their time, they can easily call for products online according to their choices. Weakness: This can be weakness too, if some people wants to go out to shop and see the products, feel them or try them, they can’t as they don’t have any physical evidence. ASOS should work hard to make their product recognized, by putting adverts or small articles in magazine about ASOS. Opportunity: To be more active on Facebook, as the people worldwide may not know ASOS that much, but through social networking to be in contact with them. Updating their fashion on Facebook page or group. Answering their problems and dealing with their complaints. Threat: ASOS has many rivalries, such as GAP, ZARA and H&M and many more who are also dealing online fashion store. As mentioned before there are no physical evidence on ASOS where people could go and try clothes, or exchange or take refunds. Competitor- ASOS has many competitors who want to become like it, but they can’t. The top most competitor of ASOS are GAP and ZARA, as they both also targets the same target markets and now they even started the online shopping platform. And they both are active on the social networking websites too. The strategy of ASOS covers a lot of area from designers, marketing to customer services. Customer loyalty is their main key element. They consider customer as their king. But this is not the end. By being active on social networking and internet will not help ASOS that much. ASOS always kept design in their mind as the priority. So their designer kept this in the mind as ASOS  targets young people and youth, so they want updated fashion and new trends every time. In order to meet this need ASOS became partners with London College of Fashion and promised to give internships to the 2nd year and 3rd year students. Even the corporate culture helped ASOS in many ways, as trading director said à ¢â‚¬Å"our approach is simple, we work hard and we do it†. Marketing and customer service are other point which as important as others. They believe in speedy, reliable and convenient deliveries. There is no minimum order amount, so in this way customer can start building trust. So customer can order and start building loyalty. ASOS emails their customers so that they can track their delivery. Return and refund policy is also there. In 2012 ASOS also started their international office in Sydney and New York to give better customer services. They even give 10% discount to students to promote their brand between youth. ASOS have tailored their website with different languages. They have even introduced cat-walks and ramp shows on the website to get engaged with the consumers. 300 videos are been uploaded every day. Many IT people are working hard to make ASOS #1 website. They are using many web-trends analytics and visitor data marketing, which helps them to analyze the best campaign. Beside this, the business intelligence data is also one important key element of ASOS. They use web based application to track and to sa ve the database of their customers. Except all this they even used warehouse management system to read the code. Apart from this, ASOS’s 2nd market strategy is that one can sell their old clothes, which will be bought by ASOS and they will pay you back and from that money you can shop at ASOS. If you see the best technology, ASOS is the best example. The high technologies used and IT people working under ASOS are highly skilled. Except this customer relationship is their key element and the most important part of ASOS. Bibliography College, E. (2011, December 18th). http://press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/#more-1407. Retrieved from http://press.emerson.edu/: http://press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/#more